Cameron Stubblefield
(469) 363-6313 | cameron.stubblefield@datafiend.net
Web Development
Web Design
Marketing Automation
= Expert
= Advance
= Skilled
Cameron is an advent problem solver with a wide variety of tools in his skill set. His experience includes web development, web design, email communications, digital marketing, marketing automation, software development, game development, animation, and more. With his calm, cool, and collected demeanor backing a challenge-seeking, solution-oriented nature, there’s very little that Cameron cannot accomplish.
Project Spotlights
Baskbank Website Refresh
Art on the spot is a premier private art event coordinator that specializes managing unique art parties for people of all ages...
HousePlantSitter
Art on the spot is a premier private art event coordinator that specializes managing unique art parties for people of all ages...
Art on the Spot
Art on the spot is a premier private art event coordinator that specializes managing unique art parties for people of all ages...
Roots & Remedy
Roots & Remedy is a massage and spiritual healing company based in Austin, TX. I worked with them to update their site...
ANBU Fight Club
The ANBU Fight Club is an online club for fans of fighting video games. As a founder, I wore many hats...
Work History
Senior Marketing Technology Engineer
Texas Capital Bank
Austin, TX
Feb 2023 - Current
- Continued to perform all duties of the Marketing Technology Engineer role
- Managed a team of 6 including 3 Junior Developers, a Technical Product Owner (TPO), and a Business Analyst, and a Quality Assurance rep
- Supported the development of Junior Developers by establishing learning curriculum, participating in knowledge transfer sessions, and assigning tasks that encouraged skill growth
- Worked with TPO to define quarterly and annual team goals & targets
- Assisted TPO in establishing a SCRUM process for the team and oversaw required SCRUM meetings
- Expanded MarTech's role to include oversight of additional marketing technology platforms including User Experience tools via Pendo, Tracking and Analytics via Google Tag Manager, Visitor Activity & Data Collection via mParticle, and more
Marketing Technology Engineer
Texas Capital Bank
Austin, TX
Mar 2022 - Feb 2023
- Managed the Drupal CMS for the customer facing websites of Texas Capital Bank (TexasCapitalBank.com and Baskbank.com)
- Ensured the security and stability of the websites by performing regular maintenance and updates
- Developed custom tools and site features to directly enhance the capabilities of our business partners
- Establish connection between CDP tool (mParticle) and internal databases to enable CDP data for internal reporting
- Assisted in the development of email marketing workflow and communications in SalesForce Marketing Cloud
- Ensured proper data tracking throughout customer on-boarding process with Google Tag Manager and mParticle
Marketing Technology Manager
Vacasa
Austin, TX
Sep 2021 - Mar 2022
- Oversaw Vacasa’s SalesForce Marketing Cloud (SFMC) system
- Managed SFMC settings, implemented system improvements, and maintained system updates
- Ensured proper tagging and tracking within content connected to SFMC
- Utilized SFMC features to offer functional improvements to internal teams / departments
- Built and implemented automated/trigger-based Homeowner Acquisition & Homeowner Engagement campaigns
- Established email templates and standards
- Managed / established connections between SFMC and 3rd party systems
- Defined best practices for utilizing SFMC tools and features
- Oversaw migration of guest marketing communications to SFMC
Marketing Automation Manager
TurnKey Vacation Rentals
Austin, TX
Sep 2019 - Sep 2021
- Managed Marketing Automation System, email contact data, and global email domain reputation
- Acted as Web Developer for WordPress Blog and oversaw implementation of new features
- Managed Lead Flow from Web forms into CRM
- Developed emails and implemented email campaigns / workflows
- Worked with CRM Development team to improve and maintain connections between the Marketing Automation System and the CRM Platform
Web & Marketing Technology Manager
SunPower Corporation
Austin, TX
Mar 2017 - Sep 2019
- Planned and oversaw development of enhancements for the SunPower North America website
- Worked to maintain overall quality and existing functions of the site
- Managed Web Development & Marketing Technology Team in an Agile working environment
- Designed and implemented improvements to Digital team request system
- Managed lead flow process to Customer Relationship Management system (SalesForce)
- Troubleshooted lead flow issues / worked to implement new lead flow processes
- Worked with Marketing Manager to review and redefine overall sales email flow
- Continued to perform all functions listed under Full Stack Web Developer position
Full Stack Web Developer
SunPower Corporation
Austin, TX
Sep 2014 - Mar 2017
- Developed responsive marketing emails and landing pages for the SunPower Marketing Automation System (Eloqua)
- Constructed first party web tools for internal use
- Developed API connections between various marketing / data software
- Assisted in on-boarding of new programs
- Oversaw Digital Tag Management system (Adobe DTM)
- Assisted in implementation of customer referral systems
- Acted as technical adviser in marketing strategy sessions