Senior Marketing Technology Engineer
Texas Capital Bank
Austin, TX
Feb 2023 – Current
- Continued to perform all duties of the Marketing Technology Engineer role
- Managed a team of 6 including 3 Junior Developers, a Technical Product Owner (TPO), and a Business Analyst, and a Quality Assurance rep
- Supported the development of Junior Developers by establishing learning curriculum, participating in knowledge transfer sessions, and assigning tasks that encouraged skill growth
- Worked with TPO to define quarterly and annual team goals & targets
- Assisted TPO in establishing a SCRUM process for the team and oversaw required SCRUM meetings
- Expanded MarTech’s role to include oversight of additional marketing technology platforms including User Experience tools via Pendo, Tracking and Analytics via Google Tag Manager, Visitor Activity & Data Collection via mParticle, and more
Marketing Technology Engineer
Texas Capital Bank
Austin, TX
Mar 2022 – Feb 2023
- Managed the Drupal CMS for the customer facing websites of Texas Capital Bank (TexasCapitalBank.com and Baskbank.com)
- Ensured the security and stability of the websites by performing regular maintenance and updates
- Developed custom tools and site features to directly enhance the capabilities of our business partners
- Establish connection between CDP tool (mParticle) and internal databases to enable CDP data for internal reporting
- Assisted in the development of email marketing workflow and communications in SalesForce Marketing Cloud
- Ensured proper data tracking throughout customer on-boarding process with Google Tag Manager and mParticle
Marketing Technology Manager
Vacasa
Austin, TX
Sep 2021 – Mar 2022
- Oversaw Vacasa’s SalesForce Marketing Cloud (SFMC) system
- Managed SFMC settings, implemented system improvements, and maintained system updates
- Ensured proper tagging and tracking within content connected to SFMC
- Utilized SFMC features to offer functional improvements to internal teams / departments
- Built and implemented automated/trigger-based Homeowner Acquisition & Homeowner Engagement campaigns
- Established email templates and standards
- Managed / established connections between SFMC and 3rd party systems
- Defined best practices for utilizing SFMC tools and features
- Oversaw migration of guest marketing communications to SFMC
Marketing Automation Manager
TurnKey Vacation Rentals
Austin, TX
Sep 2019 – Sep 2021
- Managed Marketing Automation System, email contact data, and global email domain reputation
- Acted as Web Developer for WordPress Blog and oversaw implementation of new features
- Managed Lead Flow from Web forms into CRM
- Developed emails and implemented email campaigns / workflows
- Worked with CRM Development team to improve and maintain connections between the Marketing Automation System and the CRM Platform
Web & Marketing Technology Manager
SunPower Corporation
Austin, TX
Mar 2017 – Sep 2019
- Planned and oversaw development of enhancements for the SunPower North America website
- Worked to maintain overall quality and existing functions of the site
- Managed Web Development & Marketing Technology Team in an Agile working environment
- Designed and implemented improvements to Digital team request system
- Managed lead flow process to Customer Relationship Management system (SalesForce)
- Troubleshooted lead flow issues / worked to implement new lead flow processes
- Worked with Marketing Manager to review and redefine overall sales email flow
- Continued to perform all functions listed under Full Stack Web Developer position
Full Stack Web Developer
SunPower Corporation
Austin, TX
Sep 2014 – Mar 2017
- Developed responsive marketing emails and landing pages for the SunPower Marketing Automation System (Eloqua)
- Constructed first party web tools for internal use
- Developed API connections between various marketing / data software
- Assisted in on-boarding of new programs
- Oversaw Digital Tag Management system (Adobe DTM)
- Assisted in implementation of customer referral systems
- Acted as technical adviser in marketing strategy sessions